PeerShare

Evolving Together

Veterinary medicine is evolving quickly. While owners and managers share goals, they need unique support. VerticalVet is here to help.

Collaboration That Transforms

Take Your Practice Higher

PLATINUM for Practice Managers and ViQ for owners connect VerticalVet members with like-minded, non-competitive peers. Our collaborative environment elevates the typical study group by blending keynote speakers, open forum discussions, deep-focus work, and networking. With no topic off-limits, participants build stronger, more agile, more efficient, and more profitable practices.

Become a Member

Looking for support in your role?

Whether you’re an owner or running a practice on behalf of one, you deserve a supportive community, empowered to access the best insights available in order to do your job.

Why is VerticalVet PeerShare important to the future of your business?

Timely Conversions

As leaders, it’s important to discuss employees’ well-being and job satisfaction.

Strategy & Operations

Collaborative, deep-focus work often yields the best results when there’s no threat of competition.

Subject Matter Experts

Speakers from inside and outside the industry offer both inspiration and tactical expertise.

Learn How It Works and Drives Results

PeerShare: Benefits and Insights

As a practice owner or practice manager, your two primary responsibilities are to ensure the long-term viability of your practice and to eliminate obstacles so your team can thrive. PeerShare provides the support and insights needed to excel in both areas.

ViQ practice owner participants explore essential business areas such as Operations, Profitability, Human Resources, Leadership, and Whole Team Wellness. By focusing on these facets, you can enhance profitability, improve job satisfaction, and drive overall success.

PLATINUM offers Practice Managers an invaluable chance to connect with peers in a non-competitive environment. This program provides a straightforward and efficient platform for discussing strategies and solutions with other professionals in your field, facilitating meaningful exchanges and practice improvements.

In addition, PeerShare features exclusive access to Key Opinion Leaders (KOLs) and guest speakers who bring cutting-edge knowledge and industry expertise. These thought leaders offer valuable perspectives and practical advice, further enriching your experience and helping you stay at the forefront of veterinary practice.

Join PeerShare to benefit from a supportive community, actionable insights, and a network dedicated to advancing your practice and team success.

Beyond these benefits, PeerShare members enjoy exclusive advantages, including better pricing, PeerShare-only promotions, and incentives, as well as other perks not available to general VerticalVet members.

The VerticalVet PeerShare program is designed to empower veterinary leaders through collaborative learning and networking. Participants join monthly meetings where they explore key topics relevant to their practice, blending the collective knowledge and experiences of the group with their own strategies and practice insights. Beyond these meetings, PeerShare groups utilize the Basecamp platform to stay connected, share updates, and network with peers, fostering continuous engagement and support. Each participant benefits from a dedicated Member Resource Advisor and maintains close connectivity with VerticalVet leaders and program facilitators. The unique strength of PeerShare lies in its ability to integrate shared wisdom with individual practice data, ensuring tailored and impactful discussions. Monthly topics for the year are shaped by suggestions from program participants, ensuring that the content remains relevant and valuable to everyone involved.

PeerShare members consistently see transformative results by actively implementing, testing, and adopting the concepts discussed during meetings. Many practices experience increased revenue and operational efficiency as they apply innovative strategies shared within the group. For example, practices have successfully integrated CorpCare as an Employee Assistance Program (EAP) following a PeerShare meeting focused on mental health and team support, showcasing a commitment to enhancing employee well-being. Additionally, members have revamped their pricing strategies based on insights gained from PeerShare discussions, leading to significant improvements in financial performance. Access to industry leaders and a collaborative network of peers not only fosters idea sharing but also provides actionable solutions that make a substantial impact on practice success. Beyond these benefits, PeerShare members enjoy exclusive advantages, including better pricing, PeerShare-only promotions, and incentives, as well as other perks not available to general VerticalVet members.

FREE!

Joining the PeerShare program comes with no additional fee. All members are eligible to join, whether in the ViQ or PLATINUM groups. The true investment in PeerShare is time. We ask that participants commit to actively engaging in the program, contributing to discussions, and applying the insights gained to their practices. This commitment ensures that you fully benefit from the collaborative learning, networking opportunities, and industry expertise that PeerShare offers. Your involvement is crucial to the success of the program and to maximizing the value you and your practice receive. Each practice can have 1 seat in the Platinum Program AND 1 seat in the ViQ program.

Innovate and Grow Together

Platinum

Candid, effective, and fun, PLATINUM groups are comprised of non-competitive Practice Managers that meet digitally, once per month.

Candid, effective, and fun, PLATINUM groups consist of no more than 20 non-competitive Practice Managers who meet digitally once per month. Featuring guest speakers, roundtable discussions, and more, PLATINUM participants are encouraged and challenged to explore new ideas, innovations, and strategies to improve their practices while achieving personal balance in their unique roles.

ViQ

Designed for Practice Owners to support and accelerate your business goals, VIQ immerses participants in both the science and the strategy of operating a more profitable practice.

Through lively, big-picture roundtables and hands-on workshops, our program directors and advisors blend high–level strategy and financial data analysis with one goal in mind: your success.

Data-Driven Success

“No matter the topic of the meeting, I leave that meeting every time feeling refreshed and renewed and ready to tackle my day as practice manager."

Jill Brecklin, CVPM

Practice Manager | Whitney Veterinary Hospital - Peoria, IL

Who’s Supporting PeerShare?

Vendor Participation

The following vendors and more have signed on to support these PeerShare sessions in 2025!

Rethink Your GPO

We believe our community is the best in the business. Find out why.

Get Started

Rethink Your GPO

We believe our community is the best in the business. Find out why.

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Terms and Conditions

Recitals

Practice is a licensed veterinary practice. VerticalVet (“VV”) is a Veterinary Group Purchasing Organization (“GPO”). Practice desires to join VV to use VV as its preferred GPO, and VV desires to add Practice to its GPO.

Agreement

In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree:

VerticalVet Membership.
The VV annual membership fee is up to $895 (“Fee”) for practices. Practice will never receive an invoice from VV; the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $895, but fees for additional services may be assessed as provided in Sections 2 and 3.
1. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice, including an opportunity to opt-out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.
2. Any VerticalVet member practice can participate in either of VV’s Peer Share programs: The Platinum Program for Practice Managers or the ViQ program for practice owners. Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practice’s Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at: https://verticalvet.com/peershare/

Boehringer Ingelheim Invitational Program.
For an additional $450 per year (paid for by BI), a Practice may participate in VV’s Boehringer Ingelheim Invitational SBG Program. This program is an add-on and is offered on an annual invite-only basis to less than 90 VV member practices. Other terms and conditions apply. Information about this program can be provided by the VerticalVet Member Resource Team. Please direct inquiries to This email address is being protected from spambots. You need JavaScript enabled to view it..

VV Program Benefits.
VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business-focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other GPOs. Benefits are listed in detail on VV’s website, www.verticalvet.com, and updated as Benefits are added. Practices are not required to make minimum purchases to participate. The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”
1. VV administers, collects, and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $25.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

Conditions

Conditions.
The following are conditions of membership:
1. Practice is not required to withdraw from any other GPO to be a member of VV, except dvmGRO, however, Practice must be coded “Preferred VerticalVet” by VV’s major vendor partners and any partner that overlap with the Practice’s other GPO. These vendors include but are not limited to MWI Animal Heath, Antech Diagnostics, Zoetis, Royal Canin, and Boehringer-Ingelheim
2. Practices are not permitted to being members of both VV and dvmGRO. Practices may remain members of all other GPOs as they with so long as they abide by the coding requirements in section i above;
3. Benefits secured by VV may exceed benefits offered by other GPOs; but this is not guaranteed for each Benefit offered;
4. Practice must retain its license to practice veterinary medicine, or its membership shall be automatically terminated;
5. Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered;
6. By executing this VV agreement, Practice acknowledges that VV is Practice’s preferred GPO and will be recognized as such with participating VV vendors;
7. Practice authorizes VV and its manufacturing, distribution, and other vendor partners to share general sales information related to Practice’s purchasing activity with VV. This information will be used solely to assist Practice in maximizing its benefits through VV offerings, including achieving rebate, sales, promotional goals and custom vendor campaigns.

Confidentiality.
The following are conditions of membership: The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential Information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (i) information that publicly becomes known through no fault of a party hereto; (ii) information received from a third party authorized to disclose it; (iii) information developed independently by a party; or (iv) information a party is required to disclose by government authority or a court of competent jurisdiction.

Representations and Warranties.
Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.

Independent Parties.
The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties, and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

Term.
This Agreement begins on the Effective Date, continues through its one (1) year anniversary, and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

Notice.
Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at www.verticalvet.com and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.

General.
This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

Execution.
This Agreement, by its presence on the website, is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.

Evolving Together

PeerShare

Collaboration That Transforms

Take Your Practice Higher

Looking for support in your role?

Why is VerticalVet PeerShare important to the future of your business?

Timely Conversions

Strategy & Operations

Subject Matter Experts

Learn How It Works and Drives Results

PeerShare: Benefits and Insights

FREE!

Innovate and Grow Together

Platinum

Candid, effective, and fun, PLATINUM groups are comprised of non-competitive Practice Managers that meet digitally, once per month.

ViQ

Designed for Practice Owners to support and accelerate your business goals, VIQ immerses participants in both the science and the strategy of operating a more profitable practice.

Data-Driven Success

“No matter the topic of the meeting, I leave that meeting every time feeling refreshed and renewed and ready to tackle my day as practice manager."

Jill Brecklin, CVPM

Practice Manager | Whitney Veterinary Hospital - Peoria, IL

Who’s Supporting PeerShare?

Vendor Participation

Rethink Your GPO

We believe our community is the best in the business. Find out why.

Rethink Your GPO

We believe our community is the best in the business. Find out why.

About

Member Solutions

Member Benefits

Membership

Terms and Conditions

Recitals

Agreement

VerticalVet Membership.

Boehringer Ingelheim Invitational Program.

VV Program Benefits.

Conditions

Conditions.

Confidentiality.

Representations and Warranties.

Independent Parties.

Term.

Notice.

General.

Execution.