Reminder communications should be an extension of your quality care.
VerticalVet Reminders optimizes practice data and uses specific, branded communications to improve the overall health of your patients and build deeper trust with clients, creating more revenue opportunities in the long term.
Technology improvements over the last decade have enabled veterinarians to meet clients where they are. VerticalVet Reminders brings together text, email, and print, enabling practices to create branded, breed-specific communications that are proven to improve compliance, preventive care, and retention in just a few key-strokes.
CHEW ON THIS: Widely known online pet pharmacies spend millions of dollars on digital and print marketing to get (and keep) your client’s attention. It’s time you’re part of the conversation.
Text messages are an efficient way to connect with clients on the move, as most folks have their mobile device within reach at all times. Surveys show that, on average, 64% of people prefer text over voice as a customer service channel.
Email may be the most maligned communication channel, but it’s still the one people check most throughout the day! The average email open rate is 37% but when an email is read on a mobile device and then read for a second time on desktop, that client has a 65% higher likelihood of clicking through and scheduling an appointment.
Postcards create a tangible experience that is shown to last. Impactful images of a client’s pet breed and species combined with your practice’s logo and specific colors have shown to improve preventive care compliance by 50-70%. Furthermore, studies have shown that using print marketing drives brand recall up a whopping 31% versus digital marketing alone!
Let us help you reclaim your client's attention.
Utilizing all three channels creates a practice-centric communication strategy that improves client engagement, patient compliance, and practice revenue.
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How it Works
Setting a Baseline
We measure historic reminder and preventative care performance (if any) while also identifying gaps in your current processes.
Using the baseline information, we create a plan together that meets the unique needs of your practice.
We work with you and your team to automate your Patient Health Reminder communications – meaning no more sending emails, texts, or post cards one at a time!
Retention reporting & reminder performance metrics are available each week. Want to grow a step further? Working with our Client Communications team on a regular basis has shown to drive patient compliance even higher!
CHEW ON THIS: VerticalVet optimizes your data to create opportunities for better patient care (and to grow your practice). Doing this means understanding your business – and it starts with a complimentary Healthy Practice Assessment.
The VerticalVet Approach
This is the difference between an engaged client and an ignored reminder communication. The MOST effective postal reminders leverage customization to enhance digital engagement and compliance. VerticalVet Reminders are powerful enough to keep up with the Big Boys. Can your current messaging keep up?
- Branding throughout the front & back of card, email, and text.
- No cats on dog cards and no dogs on cat cards!
- Is the patient a Golden Retriever? The client sees a Golden Retriever.
- 8.5 x 5.5 – Your clients can’t miss it!
- Make it your own.
- Have a special message or promotion? Incentivize repurchases from your practice.
- Patient name highlighted on front & back!
- Starting the conversation early leads to compliance.
- It’s a battlefield out there. VerticalVet Reminders can arm your practice to win the fight over your client’s attention.
THEMThe Other Guys
- Practice Name on the back only.
- Generic cards show both dog & cat together.
- Generic cards show the templated images only.
- Smaller size gets lost in the mail.
- Templated only.
- Strictly patient health due dates only.
- Patient name listed on back only.
- Lists services due as read from PMS and their due dates.
- If your client does not see your practice’s branding on both sides of the piece, the battle is already lost.
VerticalVet is all-in on reminders. They help every team member in the practice become more efficient and provide even more opportunities to provide better patient care while helping the practice earn additional revenue.
Why Branding Works
CHEW ON THIS: Studies show that consistent branding across all channels increases revenue by up to 23%. So, you decide: would you rather do $800k or $1M+ in annual revenue?
Have you ever had a pet parent show up to your practice with a reminder card from another location? Don't let that be you. Any materials coming from your business should be obvious they are coming from you.
Additionally, the extra steps of branding & care put into The VerticalVet Approach to reminders shows your clients you care about their pet. They are more than just a number to you - they are an individual client and a patient in need of individualized care.
What Our Members Are Saying
I absolutely love the VerticalVet Reminder system! The reminders have helped our clinic out tremendously and I would highly recommend VerticalVet Reminders to any clinic that may need it! The reminders help reach out to all clients that are not compliant and/or forget vaccinations for their animal. Also, many clients have complimented the appearance of the reminder cards and how the picture resembles their pet. It's just AMAZING!
Our decision to bring in VerticalVet Reminder Services is one of the best business decisions we have made. The setup process was so seamless and worked directly with our already existing practice management software. We upgraded our old 3x4 physical reminder postcards to VerticalVet's beautiful large glossy colorful postcards. They grab your attention in a stack of mail and don't look like junk mailers. We also utilize the text and email reminder options for our clients, and they love these as well. Since implementing the Reminder Service it has saved our staff countless hours of time having to prepare postcards and call clients.
VerticalVet Reminder Services has proven to me that its services and support team will improve the bottom line of a practice by increasing client compliance with wellness and preventative care. I have seen how response rates increase in practices that switch to VerticalVet Reminder Services as well as an increase in client retention. The quality of the reminder postcard is exemplary as is their practice growth expertise and hands-on service that the VerticalVet Reminder Services team offers in customizing their product for each practice.
Tara and the VerticalVet team are awesome! They’re helpful, prompt, professional, knowledgeable, responsive, and friendly. We love the automatic reminder postcards and especially our personalized holiday card. We also love the free one-off digital messages (Custom Targeted Campaigns), which educate our pet parents about best care. Tara always keeps us in the loop about new opportunities, and then helps customize the exact messaging we want.
CHEW ON THIS: We know your practice is busy. And maybe you’ve heard Reminders programs take up too much time. The truth is, yes, there is a small-time commitment up-front. But once you are set-up, the world is your frisbee to chase. It’s our job is to ensure you have the freedom to run.
We help by offering bite-size lists, ROI Reports, and Performance Reviews to give you the support you need when you need it to reach your practice goals.
Frequently Asked Questions
Thinking about VerticalVet Reminders but have questions? No problem! Click below to expand the boxes or download a PDF of our FAQ’s to review it later. You can always drop us a line, too
How will reminders save my practice time and money?
Reminders uses real-time data to deliver branded communications to lapsed clients. This time and cost-saving automation – buoyed by key reports and VerticalVet support - improves compliance and boosts revenue. All this keeps your team – and you – free to focus on providing best medicine and growing your practice.
What Practice Management Systems (PIMS) do you sync with?
We sync with the following PIMS with more on the way this year:
- AVImark SQL
- Complete Clinic
- DVM Manager
- Hippo Manager
- Intravet SQL
- V-Tech Platinum
I’m concerned about keeping my client and patient information safe with you.
Do you have a contract and how much does it cost?
VerticalVet Reminders is a subscription service tailored to the unique needs of your practice. For a quote, please give us a call to schedule an assessment. Current customers may cancel at any time, as long as they provide at least 30 days’ notice.
Is there an additional charge for the email and text reminders?
No! Text and Email communications are included in our subscription pricing.
How does VerticalVet Reminders compare to other pet health reminder systems? Can it replace my current client communication platform?
Our service is uniquely designed to provide practice-branded communications across multiple channels (email, text, print). Practices can use Reminders as a stand-alone platform or combine it with their current platform. If you would like to discuss ala carte options or how Reminders can work for your practice, give us a call at 877-883-7883 or email us at firstname.lastname@example.org.
Rethink Reminders. Rethink Your GPO.
Whether your practice is large or small, keeping in touch with clients is key to your success. And that means sending the occasional reminder. Take the wheel on growing your practice, improving compliance, and building trust with your clients. Let data – and our team – be your guide.