Elevate Your


Effective Reminders

Reminder communications should be an extension of your quality care.

VerticalVet Reminders optimizes practice data and uses specific, branded communications to improve the overall health of your patients and build deeper trust with clients, creating more revenue opportunities in the long term.

Technology improvements over the last decade have enabled veterinarians to meet clients where they are. VerticalVet Reminders brings together text, email, and print, enabling practices to create branded, breed-specific communications that are proven to improve compliance, preventive care, and retention in just a few key-strokes.


CHEW ON THIS: Widely known online pet pharmacies spend millions of dollars on digital and print marketing to get (and keep) your client’s attention. It’s time you’re part of the conversation.

Let us help you reclaim your client's attention.

Utilizing all three channels creates a practice-centric communication strategy that improves client engagement, patient compliance, and practice revenue.

All voiceover words in this video are also shown on screen in the video.

How it Works


Setting a Baseline

We measure historic reminder and preventative care performance (if any) while also identifying gaps in your current processes.


Personalized Planning

Using the baseline information, we create a plan together that meets the unique needs of your practice.


Getting Started

We work with you and your team to automate your Patient Health Reminder communications – meaning no more sending emails, texts, or post cards one at a time!


Measuring Results

Retention reporting & reminder performance metrics are available each week. Want to grow a step further? Working with our Client Communications team on a regular basis has shown to drive patient compliance even higher!

CHEW ON THIS: VerticalVet optimizes your data to create opportunities for better patient care (and to grow your practice). Doing this means understanding your business – and it starts with a complimentary Healthy Practice Assessment.

The VerticalVet Approach

This is the difference between an engaged client and an ignored reminder communication. The MOST effective postal reminders leverage customization to enhance digital engagement and compliance. VerticalVet Reminders are powerful enough to keep up with the Big Boys. Can your current messaging keep up?


The Other Guys
  • Practice Name on the back only.
  • Generic cards show both dog & cat together.
  • Generic cards show the templated images only.
  • Smaller size gets lost in the mail.
  • Templated only.
  • Strictly patient health due dates only.
  • Patient name listed on back only.
  • Lists services due as read from PMS and their due dates.
  • If your client does not see your practice’s branding on both sides of the piece, the battle is already lost.

VerticalVet is all-in on reminders. They help every team member in the practice become more efficient and provide even more opportunities to provide better patient care while helping the practice earn additional revenue.

Why Branding Works

CHEW ON THIS: Studies show that consistent branding across all channels increases revenue by up to 23%. So, you decide: would you rather do $800k or $1M+ in annual revenue?

Have you ever had a pet parent show up to your practice with a reminder card from another location? Don't let that be you. Any materials coming from your business should be obvious they are coming from you.

Additionally, the extra steps of branding & care put into The VerticalVet Approach to reminders shows your clients you care about their pet. They are more than just a number to you - they are an individual client and a patient in need of individualized care.

Click to open the image gallery and view examples of practice-branded reminder cards!

What Our Members Are Saying

I absolutely love the VerticalVet Reminder system! The reminders have helped our clinic out tremendously and I would highly recommend VerticalVet Reminders to any clinic that may need it! The reminders help reach out to all clients that are not compliant and/or forget vaccinations for their animal. Also, many clients have complimented the appearance of the reminder cards and how the picture resembles their pet. It's just AMAZING!

Ashley C.

Practice Manager, Macland Animal Hospital

Our decision to bring in VerticalVet Reminder Services is one of the best business decisions we have made. The setup process was so seamless and worked directly with our already existing practice management software. We upgraded our old 3x4 physical reminder postcards to VerticalVet's beautiful large glossy colorful postcards. They grab your attention in a stack of mail and don't look like junk mailers. We also utilize the text and email reminder options for our clients, and they love these as well. Since implementing the Reminder Service it has saved our staff countless hours of time having to prepare postcards and call clients.

Nicole Duke

Practice Manage, Dickson Veterinary Clinic

VerticalVet Reminder Services has proven to me that its services and support team will improve the bottom line of a practice by increasing client compliance with wellness and preventative care. I have seen how response rates increase in practices that switch to VerticalVet Reminder Services as well as an increase in client retention. The quality of the reminder postcard is exemplary as is their practice growth expertise and hands-on service that the VerticalVet Reminder Services team offers in customizing their product for each practice.

Marshall L., LVT, CVPM

Practice Management Consultant

Tara and the VerticalVet team are awesome! They’re helpful, prompt, professional, knowledgeable, responsive, and friendly. We love the automatic reminder postcards and especially our personalized holiday card. We also love the free one-off digital messages (Custom Targeted Campaigns), which educate our pet parents about best care. Tara always keeps us in the loop about new opportunities, and then helps customize the exact messaging we want.

Anna B.

Director of Marketing, Eno Animal Hospital

Ongoing Support

CHEW ON THIS: We know your practice is busy. And maybe you’ve heard Reminders programs take up too much time. The truth is, yes, there is a small-time commitment up-front. But once you are set-up, the world is your frisbee to chase. It’s our job is to ensure you have the freedom to run.

We help by offering bite-size lists, ROI Reports, and Performance Reviews to give you the support you need when you need it to reach your practice goals.

Frequently Asked Questions

Thinking about VerticalVet Reminders but have questions? No problem! Click below to expand the boxes or download a PDF of our FAQ’s to review it later. You can always drop us a line, too

How will reminders save my practice time and money?

 Reminders uses real-time data to deliver branded communications to lapsed clients. This time and cost-saving automation – buoyed by key reports and VerticalVet support - improves compliance and boosts revenue. All this keeps your team – and you – free to focus on providing best medicine and growing your practice.

What Practice Management Systems (PIMS) do you sync with?

We sync with the following PIMS with more on the way this year:

  • Advantage
  • AVImark
  • AVImark SQL
  • ClientTrax
  • Complete Clinic
  • Cornerstone
  • DVM Manager
  • DVMaxe
  • eVetPractice
  • Hippo Manager
  • ImproMed
  • Infinity
  • Intravet SQL
  • Stringsoft
  • VetPort
  • V-Tech Platinum
  • VIA
I’m concerned about keeping my client and patient information safe with you.

VerticalVet is committed to keeping this confidential information secure, only using it in accordance with this privacy policy. VerticalVet does not disclose any specific practice information without the practice’s expressed written permission and does not disclose any specific client or patient information under any circumstance.

Click here to see our privacy policy.

Privacy Policy VerticalVet, Inc. collects practice, client and patient data from practice management systems to provide performance reports. VerticalVet retains and aggregates practice data for performance analytics, comparisons and benchmarking. Aggregated data is completely de-personalized (anonymous as to practice name, client or pet). VerticalVet is committed to keeping this confidential information secure, only using it in accordance with this privacy policy. VerticalVet does not disclose any specific practice information without the practice's expressed written permission and does not disclose any specific client or patient information under any circumstance. Data Extraction VerticalVet utilizes the data extraction services of Covetrus Connect. Veterinary Data extracted will only be utilized for performance reporting. Practice signature authorizes data extraction through the Covetrus Connect application.
Do you have a contract and how much does it cost?

VerticalVet Reminders is a subscription service tailored to the unique needs of your practice. For a quote, please give us a call to schedule an assessment. Current customers may cancel at any time, as long as they provide at least 30 days’ notice.

Is there an additional charge for the email and text reminders?

No! Text and Email communications are included in our subscription pricing.

How does VerticalVet Reminders compare to other pet health reminder systems? Can it replace my current client communication platform?

Our service is uniquely designed to provide practice-branded communications across multiple channels (email, text, print). Practices can use Reminders as a stand-alone platform or combine it with their current platform. If you would like to discuss ala carte options or how Reminders can work for your practice, give us a call at 877-883-7883 or email us at

Rethink Reminders. Rethink Your GPO.

Whether your practice is large or small, keeping in touch with clients is key to your success. And that means sending the occasional reminder. Take the wheel on growing your practice, improving compliance, and building trust with your clients. Let data – and our team – be your guide.

Email us at or drop us a line at 877-883-7883 and discover how Reminders from VerticalVet can help your clinic reach its goals!

VerticalVet is Global!

VerticalVet is now part of Vimian’s Group, Veterinary Services segment, VetFamily! Through this acquisition, the VerticalVet team remains the Group Resource Community that you know and trust with more tools and resources on the way.

Click here to learn more!

Added Benefits

In addition to being able to access key data through VerticalVet’s ViQ Analytics and Elevate Insights platforms, participants also benefit from specific discounts exclusive to ViQ. This includes an extra 2% from MWI, potential eligibility for BI’s Rebate Program, access to VerticalVet Reminders, Care Logistics, a members-only networking platform, and more.

Not a Member Yet? Click here. >

Real Results

Several practices in our 2021 pilot group were looking to sell and wanted to understand the value of their practice. Using VerticalVet and the ViQ Analytics platforms and methodology, these practices were able to analyze Quickbooks and their own PIMS data, helping better align their inventory, COGS, and fixed costs to increase their EBITA significantly.

What is Elevate Data Insights?

How it Works

Alongside like-minded and non-competitive owners, ViQ groups meet monthly to discuss subtopics within a quarterly theme. While smaller breakouts or one-on-one meetings with Dr. McDonald may happen, ViQ’s unique strength is blending the shared knowledge and experience of the group with the individual participant’s own strategy and practice data.

Learn More >

Why Join?

Owners have two primary responsibilities: 1) maintaining the long-term viability of their practice and 2) removing obstacles so their teams can be successful. ViQ participants explore key business areas like Operations, Profitability, Human Resources, Leadership, and Whole Team Wellness, improving each area to increase profitability, job satisfaction, and more.


Joining the PLATINUM program is free for one staff member from each member clinic. Each additional member costs $300. Participants are eligible to receive additional savings for their clinics from our partners, as well as discounts from VerticalVet on Reminders and enhanced Elevate Data Insights.

Not a member yet? Click here. >

Real Results

PLATINUM members actively implement, test, and adopt the concepts they discuss during meetings, often realizing increased revenue and efficiency. Adopting Reminders, for example, helped multiple clinics increase, on average, revenue by up to $81,000 and improved preventative care compliance by 60%.

What is Elevate Data Insights? >

How it Works

VerticalVet facilitates the initial four meetings with a base curriculum: Human Resources, Inventory, Finance, and Digital Marketing. From there, the group decides which topics to pursue in future meetings that best meet the group’s needs and interests.

Learn More >

Why Join?

The number one piece of feedback that we hear from Practice Managers is that they wish they could talk to someone in their field that is NOT a competitor about how to improve their practice. PlLATINUM provides a simple, efficient platform to have these conversations.

On Demand Learning

Info you want, when you need it.

Dr. Ernie Ward, Executive Director of Education, explores Vet Medicine, Finance, Business, HR and more with a broad range of guest speakers in Elevate, VerticalVet’s member platform. With nearly 30 video interviews available, the information you want is On Demand at your fingertips!

Business Academy Live

Take a deep dive on everything from Wellness Diagnostic Testing to Dental Compliance to the Opioid Crisis and how it can impact your clinic.

Vet Med School Live

Veterinary peers and consultants discuss new advancements, current trends, treatment alternatives and more.

Business & Industry

Experts in Business Growth, Finance, HR and Medicine discuss compliance, managing tricky patients, persistent challenges and other pressing topics.

Let us know what you’d like to hear more about (or if you want to be a guest)!


Freedom to focus on what’s important.

Does your team send personal emails or postcards to clients about lapsed prescriptions, missed appointments, or worse? Reminders is your path to greater efficiency (which means more opportunities to provide dynamic patient care). Reminders:

Optimize Communication

Use the extra time to build your social media following AND your relationship with clients when they visit the practice

Boost Client Engagement

On average, Reminders users saw 300+ more clients in a year-over-year comparison

Generate Incremental Visits (and Revenue)

On average, practices using Reminders increased weekly revenue by $1,610 (that’s $81,000 annually)

Increase Compliance

On average, practices improved preventative care compliance 50 – 70% using Reminders

Learn more or get started with Reminders by booking a Healthy Practice Assessment today.

Social Media

Tools to keep you connected.

Your clients use social media to learn more about the world around them, and that includes who is caring for their pet. Be part of the conversation! Our monthly tool kits provide you with templates and ideas to build a winning social strategy.

Content Calendar

Pick a channel and use the guide to plan your month of content using the PIEE method – Promote, Inspire, Educate, Entertain.

Key Performance Indicators

Track and measure your metrics at intervals that matter to you with this simple template.


As the best way to help clients find relevant content, use this hashtag guide for your own posts to create a conversation.

Sample Posts & Graphics

We’ve made it easy to manage your social media with sample posts and suggested graphics – free of charge!

Log in to Elevate to get started! Don’t have access to Elevate? Contact us to get connected.

Custom Campaigns

Ready to get it done?

With a little planning, your practice can elevate its marketing quickly. Here’s a step-by-step breakdown of how to put together a Compliance Improvement, WinBack, New Client Acquisition, or Home Delivery campaign. Check it out!

1. Call Us! Before we do anything, let’s talk about your goals

2. Schedule a Healthy Practice Assessment. This creates the basis of your plan.

3. Data! We provide a report and recommendations based on your PMS data.

4. Green Light. You decide on your plan and the campaign to start with.

5. Images, Emails, and Post Cards Creation Oh My! – Don’t worry, we got this 🙂

6. Book a meeting with your team to talk process (transparency is key).

7. Launch? Launch! We will tweak and test along the way.

8. Results: In 90 Days, you’ll be able to truly see the fruits of your labor.

Contact us to get started!

Terms and Conditions


Practice is a licensed veterinary practice. VerticalVet (“VV”) is a veterinarian buying group (“VBG”). Practice desires to join VV to use VV as its preferred VBG and VV desires to add Practice to its VBG.


In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree:

1. VerticalVet Membership. The VV annual membership fee is up to $625 (“Fee”) for practices. Practice will never receive an invoice from VV, the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $625 but fees for additional services may be assessed as provided in Section 2 and 3.

a. For new VV Practices that are not using VV’s VerticalVet Reminder (“VVR”) services, VV shall schedule a free VVR Performance Review to demonstrate VVR’s value to Practice ($795 value – no charge).

b. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice including an opportunity to opt – out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.

c. Any VeticalVet member practice can participate in either of VV’s Peer Share programs; The Platinum Program for Practice Managers or the ViQ program for practice owners. Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practices’ Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at:

2. Boehringer Ingelheim Invitational Program. For an additional $450 per year (paid for by BI), a Practice may participate in VV’s Boehringer Ingelheim invitational program SBG Program. This program is an add on and is offered on an annual invite only basis to less than 90 VV member practices. Other terms and conditions apply. Information about this program can be provided by the Verticalvet Member Resource Team. Please direct inquiries to ” VV annual membership fees for practices in this legacy BI SBG Program are $625 (“Fee”) for practices earning $8,000 or less in rebates or 8% of the total rebates earned for practices who have earned $8,001 or greater per calendar year.

3. VV Data Insights. If Practice is a Peer Share participant or an active client of VVR, VV Data Insights (“Insights”) are supplied at no cost. If Practice is not a Peer Share participant and not an active client of VVR; but desires Insights, it can be provided at an additional fee of $50/month to cover data and administrative fees (the “Data Insights Fee”). Information about Insights are available at

4. VV Program Benefits. VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other VBGs. Benefits are listed in detail on VV’s website,, and updated as Benefits are added. Practices are not required to make minimum purchases to participate. The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”

a. VV administers, collects and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $50.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

1. Conditions. The following are conditions of membership: (i) Practice is not required to withdraw from any other VBG to be a member of VV; (ii) Benefits secured by VV may exceed benefits offered by other VBGs; but this is not guaranteed for each Benefit offered; (iii) Practice must retain its license to practice veterinary medicine or its membership shall be automatically terminated; (iv) Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered; and (v) by executing this VV agreement, Practice acknowledges that VV is Practice’s preferred VBG and will be recognized as such with participating VV vendors. If Practice determines, at any time, to (i) designate a different VBG as its preferred VBG or (ii) is sold to a non – VV member or veterinary practice corporate consolidator, it waives its right to collect Accumulated Rebates processed and collected by VV for that year.

2. Confidentiality. The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (i) information that s or publicly becomes known through no fault of a party hereto; (ii) information received from a third party authorized to disclose it; (iii) information developed independently by a party; or (iv) information a party is required to disclose by government authority or a court of competent jurisdiction.

3. Representations and Warranties. Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.

4. Independent Parties. The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

5. Term. This Agreement begins on the Effective Date, continues through its one (1) year anniversary and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

6. Notice. Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.

7. General. This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

8. Execution. This Agreement, by its presence on the website is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.