About

Since its inception in 2018, VerticalVet has had one mission in mind: to help elevate your practice.

Started by industry veterans with practice, industry, distribution and Manufacturing experience, Dr. Hank Swartz and John Wagoner joined forces to vertically align all of the tools and resources clinics would need under one roof.

However, the goal was never to be “just another discount club.” Dr. Swartz and John knew that comprehensive practice data and analytics would drive compliance and ultimately revenue for the clinics.

The next step was to build a unique data platform to provide all of these insights to the clinics. They found that this data was so significant to the every-day operation of the clinics, it would ultimately become the driving force of the Platinum10 program — a digital peer-sharing study group. The first group of Platinum10 Owner-DVMs launched in May of 2019 followed by Practice Managers in November of 2019. Now, there are 10 more groups set to launch in 2020.

With their focus on building a community of veterinarians empowered to grow using the data, resources, and education that VerticalVet has integrated, your practice has only one way to go — and that’s up!

Have Questions? Contact our team!

John Wagoner

John Wagoner

Co-Founder

Jamie Horning

Jamie Horning

Senior Practice Growth Consultant

Angel Mejia

Angel Mejia

Senior Member Resource Advisor

Dr. Hank Swartz

Dr. Hank Swartz

MBA, Co-Founder

Callahan Morden

Callahan Morden

Director of Sales

Dr. Karen E. Felsted

Dr. Karen E. Felsted

Advisory Board Member (CPA, MS, CVPM)

KC Harrill

KC Harrill

Director of Marketing & Partnership

Megan Sturgill

Megan Sturgill

RVT, Director of Member Resources

Ernie Ward

Ernie Ward

DVM, CVFT, America's Pet Advocate, Executive Director of Education

Join VerticalVet

Interested in growing your practice? 

Still have questions?

COVID-19 ResourcesLearn More
+