Frequently Asked Questions

Answers

FAQs

Here are some commonly asked questions about us. Didn't find the answer you were looking for? Contact us.

Q: How is VerticalVet different from other GPOs?

A: VerticalVet isn’t just a GPO—it’s a Group Resource Community focused on supporting veterinary practices with tailored resources, peer connections, and industry-leading insights. Many of our team members come from veterinary practices themselves, giving us firsthand understanding of the challenges you face and allowing us to deliver solutions that are practical, effective, and relatable. We combine group purchasing power with expert advice, custom marketing solutions, peer-sharing opportunities, and ongoing educational resources. Our goal is to go beyond pricing discounts by helping practices enhance efficiency, drive compliance, and improve overall profitability. The "VerticalVet Vibe" represents our commitment to delivering a positive, innovative, and collaborative experience for all our members, fostering both professional and personal growth.

Q: Who can join VerticalVet?

Q: What are the benefits of joining VerticalVet?

Q: How much does it cost to join VerticalVet?

Q: Is there a contract or long-term commitment?

Q: Do you offer Continuing Education (CE) opportunities?

Q: How does VerticalVet help with compliance and increasing revenue?

Q: Can VerticalVet help with marketing my practice?

What kind of discounts can I expect as a member?

Q: Do I have to switch vendors to join VerticalVet?

Q: How does VerticalVet ensure competitive pricing?

Q: What kind of support does VerticalVet provide?

Q: What kind of community does VerticalVet offer?

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Terms and Conditions

Recitals

Practice is a licensed veterinary practice. VerticalVet (“VV”) is a Veterinary Group Purchasing Organization (“GPO”). Practice desires to join VV to use VV as its preferred GPO, and VV desires to add Practice to its GPO.

Agreement

In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree:

VerticalVet Membership.
The VV annual membership fee is up to $895 (“Fee”) for practices. Practice will never receive an invoice from VV; the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $895, but fees for additional services may be assessed as provided in Sections 2 and 3.
1. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice, including an opportunity to opt-out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.
2. Any VerticalVet member practice can participate in either of VV’s Peer Share programs: The Platinum Program for Practice Managers or the VVOwn program for practice owners. Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practice’s Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at: https://verticalvet.com/peershare/

Boehringer Ingelheim Invitational Program.
For an additional $450 per year (paid for by BI), a Practice may participate in VV’s Boehringer Ingelheim Invitational SBG Program. This program is an add-on and is offered on an annual invite-only basis to less than 90 VV member practices. Other terms and conditions apply. Information about this program can be provided by the VerticalVet Member Resource Team. Please direct inquiries to This email address is being protected from spambots. You need JavaScript enabled to view it..

VV Program Benefits.
VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business-focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other GPOs. Benefits are listed in detail on VV’s website, www.verticalvet.com, and updated as Benefits are added. Practices are not required to make minimum purchases to participate. The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”
1. VV administers, collects, and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $25.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

Conditions

Conditions.
The following are conditions of membership:
1. Practice is not required to withdraw from any other GPO to be a member of VV, except dvmGRO, however, Practice must be coded “Preferred VerticalVet” by VV’s major vendor partners and any partner that overlap with the Practice’s other GPO. These vendors include but are not limited to MWI Animal Heath, Antech Diagnostics, Zoetis, Royal Canin, and Boehringer-Ingelheim
2. Practices are not permitted to being members of both VV and dvmGRO. Practices may remain members of all other GPOs as they with so long as they abide by the coding requirements in section i above;
3. Benefits secured by VV may exceed benefits offered by other GPOs; but this is not guaranteed for each Benefit offered;
4. Practice must retain its license to practice veterinary medicine, or its membership shall be automatically terminated;
5. Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered;
6. By executing this VV agreement, Practice acknowledges that VV is Practice’s preferred GPO and will be recognized as such with participating VV vendors;
7. Practice authorizes VV and its manufacturing, distribution, and other vendor partners to share general sales information related to Practice’s purchasing activity with VV. This information will be used solely to assist Practice in maximizing its benefits through VV offerings, including achieving rebate, sales, promotional goals and custom vendor campaigns.

Confidentiality.
The following are conditions of membership: The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential Information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (i) information that publicly becomes known through no fault of a party hereto; (ii) information received from a third party authorized to disclose it; (iii) information developed independently by a party; or (iv) information a party is required to disclose by government authority or a court of competent jurisdiction.

Representations and Warranties.
Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.

Independent Parties.
The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties, and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

Term.
This Agreement begins on the Effective Date, continues through its one (1) year anniversary, and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

Notice.
Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at www.verticalvet.com and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.

General.
This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

Execution.
This Agreement, by its presence on the website, is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.

Answers

FAQs

Interested in growing your practice?

Still have questions? Contact us.

About

Member Solutions

Member Benefits

Membership

Terms and Conditions

Recitals

Agreement

VerticalVet Membership.

Boehringer Ingelheim Invitational Program.

VV Program Benefits.

Conditions

Conditions.

Confidentiality.

Representations and Warranties.

Independent Parties.

Term.

Notice.

General.

Execution.