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VerticalVet is a Group Resource Community (GRC). We provide independent veterinary owners, practice managers and technicians access to customized best practices education, real-time data insights, simplified marketing automation and tailored partner solutions. The VerticalVet community is diverse, inclusive and focused on building a better normal together, allowing members to have the peace of mind to focus on what matters most: providing excellent patient care.

Economize

VerticalVet Savings

Join our purchasing community and save thousands of dollars on the products and services you use everyday.

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Measure

VerticalVet Data Insights

Growth starts by knowing where to go. Drill into the critical data about your business through a customizable dashboard with guidance from a personal consultant.

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Target

VerticalVet Custom Marketing

We bring more clients through your doors, leveraging your clinic's data to create targeted mail, email and text campaigns that grow revenue per client.

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Connect

VerticalVet Peer Share

Join our community of practice professionals who meet digitally (or virtually) each month to stay up-to-date on industry best practices and to support and share each other’s growth. As part of this exclusive peer-sharing network, you can also unlock better savings and prices on VerticalVet services.

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Ashley Goforth, DVM

Owner, York Veterinary Services

"Being a member of VerticalVet has given me more time to spend with patients. Their team works so closely with my distributor rep that I am able to capitalize on the savings without having to spend a lot of time digging through the flyers that end up on my desk and in my inbox."

Shannon Valentino

On Google

"Vertical Vet is a great resource for our practice. It is a great way to connect with other practice managers. I also find the monthly meetings to be especially valuable in providing management learning opportunities."

Ruston Howell, DVM

Owner, Chowan Animal Hospital

"The practice analytics provided by VerticalVet has proven to be a valuable resource to me as a practice owner. The presentation of the data in an easily understandable format enables me to quickly check the metrics of my practice on a monthly basis. I now have a way to monitor key areas of practice health and implement changes if needed."

Mandy Cox, DVM

Owner, Southern Hearts Veterinary Hospital

"As a new business owner, VerticalVet has been extremely helpful with learning everything from marketing, accounting, and management. I feel more confident knowing that I have a group of DVMs in the same situation to talk with. We also use their reminder system. It is so easy!"

Marshall Liger, LVT, CVPM

Practice Management Consultant

“VerticalVet Reminders has improved the bottom line of my practice by increasing client compliance with wellness and preventative care. The quality of the reminders is exemplary as is their practice growth expertise and hands-on service that the VerticalVet team offers in customizing their product for each practice.”

Kaytlynn Shoemaker

On Google

"The Vertical Vet community has been so essential in helping my clinic grow! The resources that are available through the Elevate website changed the way I am able to manage/help our amazing staff. The staff at Vertical Vet are so caring, and I could not be a Practice Manager without them!"

Abby Suiter, MBA, CVPM

Practice Manager, Daniel Island Animal Hospital

“I am honored to be a part of the VerticalVet Platinum management group. I have enjoyed networking with my peers in the region and look forward to reaping some of the financial savings and data analysis perks offered through my membership. ”

Theresa Taylor

On Facebook

"I cannot say enough positive things about VerticalVet! They cover interesting and informative topics each and every month. If that weren't a bonus in it's self, the team leader and all of the members of the group are extremely supportive and there is a list of perks a mile long just for being a VerticalVet member."

Elevate Your Practice

Company Founded

Members

Average Practice Revenue Growth

Interested in growing your practice? 

We’re passionate about helping veterinary clinic owners and managers run thriving practices with the best tools of the 21st century. Join VerticalVet and become part of an extensive network of veterinary leaders who are eager to share and support each other’s growth.

Apply Now

VerticalVet is Global!

VerticalVet is now part of Vimian’s Group, Veterinary Services segment, VetFamily! Through this acquisition, the VerticalVet team remains the Group Resource Community that you know and trust with more tools and resources on the way.

Click here to learn more!

Added Benefits

In addition to being able to access key data through VerticalVet’s ViQ Analytics and Elevate Insights platforms, participants also benefit from specific discounts exclusive to ViQ. This includes an extra 2% from MWI, potential eligibility for BI’s Rebate Program, access to VerticalVet Reminders, Care Logistics, a members-only networking platform, and more.

Not a Member Yet? Click here. >

Real Results

Several practices in our 2021 pilot group were looking to sell and wanted to understand the value of their practice. Using VerticalVet and the ViQ Analytics platforms and methodology, these practices were able to analyze Quickbooks and their own PIMS data, helping better align their inventory, COGS, and fixed costs to increase their EBITA significantly.

What is Elevate Data Insights?

How it Works

Alongside like-minded and non-competitive owners, ViQ groups meet monthly to discuss subtopics within a quarterly theme. While smaller breakouts or one-on-one meetings with Dr. McDonald may happen, ViQ’s unique strength is blending the shared knowledge and experience of the group with the individual participant’s own strategy and practice data.

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Why Join?

Owners have two primary responsibilities: 1) maintaining the long-term viability of their practice and 2) removing obstacles so their teams can be successful. ViQ participants explore key business areas like Operations, Profitability, Human Resources, Leadership, and Whole Team Wellness, improving each area to increase profitability, job satisfaction, and more.

Cost

Joining the PLATINUM program is free for one staff member from each member clinic. Each additional member costs $300. Participants are eligible to receive additional savings for their clinics from our partners, as well as discounts from VerticalVet on Reminders and enhanced Elevate Data Insights.

Not a member yet? Click here. >

Real Results

PLATINUM members actively implement, test, and adopt the concepts they discuss during meetings, often realizing increased revenue and efficiency. Adopting Reminders, for example, helped multiple clinics increase, on average, revenue by up to $81,000 and improved preventative care compliance by 60%.

What is Elevate Data Insights? >

How it Works

VerticalVet facilitates the initial four meetings with a base curriculum: Human Resources, Inventory, Finance, and Digital Marketing. From there, the group decides which topics to pursue in future meetings that best meet the group’s needs and interests.

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Why Join?

The number one piece of feedback that we hear from Practice Managers is that they wish they could talk to someone in their field that is NOT a competitor about how to improve their practice. PlLATINUM provides a simple, efficient platform to have these conversations.

On Demand Learning

Info you want, when you need it.

Dr. Ernie Ward, Executive Director of Education, explores Vet Medicine, Finance, Business, HR and more with a broad range of guest speakers in Elevate, VerticalVet’s member platform. With nearly 30 video interviews available, the information you want is On Demand at your fingertips!

Business Academy Live

Take a deep dive on everything from Wellness Diagnostic Testing to Dental Compliance to the Opioid Crisis and how it can impact your clinic.

Vet Med School Live

Veterinary peers and consultants discuss new advancements, current trends, treatment alternatives and more.

Business & Industry

Experts in Business Growth, Finance, HR and Medicine discuss compliance, managing tricky patients, persistent challenges and other pressing topics.

Let us know what you’d like to hear more about (or if you want to be a guest)!

Reminders

Freedom to focus on what’s important.

Does your team send personal emails or postcards to clients about lapsed prescriptions, missed appointments, or worse? Reminders is your path to greater efficiency (which means more opportunities to provide dynamic patient care). Reminders:

Optimize Communication

Use the extra time to build your social media following AND your relationship with clients when they visit the practice

Boost Client Engagement

On average, Reminders users saw 300+ more clients in a year-over-year comparison

Generate Incremental Visits (and Revenue)

On average, practices using Reminders increased weekly revenue by $1,610 (that’s $81,000 annually)

Increase Compliance

On average, practices improved preventative care compliance 50 – 70% using Reminders

Learn more or get started with Reminders by booking a Healthy Practice Assessment today.

Social Media

Tools to keep you connected.

Your clients use social media to learn more about the world around them, and that includes who is caring for their pet. Be part of the conversation! Our monthly tool kits provide you with templates and ideas to build a winning social strategy.

Content Calendar

Pick a channel and use the guide to plan your month of content using the PIEE method – Promote, Inspire, Educate, Entertain.

Key Performance Indicators

Track and measure your metrics at intervals that matter to you with this simple template.

Hashtags

As the best way to help clients find relevant content, use this hashtag guide for your own posts to create a conversation.

Sample Posts & Graphics

We’ve made it easy to manage your social media with sample posts and suggested graphics – free of charge!

Log in to Elevate to get started! Don’t have access to Elevate? Contact us to get connected.

Custom Campaigns

Ready to get it done?

With a little planning, your practice can elevate its marketing quickly. Here’s a step-by-step breakdown of how to put together a Compliance Improvement, WinBack, New Client Acquisition, or Home Delivery campaign. Check it out!

1. Call Us! Before we do anything, let’s talk about your goals

2. Schedule a Healthy Practice Assessment. This creates the basis of your plan.

3. Data! We provide a report and recommendations based on your PMS data.

4. Green Light. You decide on your plan and the campaign to start with.

5. Images, Emails, and Post Cards Creation Oh My! – Don’t worry, we got this 🙂

6. Book a meeting with your team to talk process (transparency is key).

7. Launch? Launch! We will tweak and test along the way.

8. Results: In 90 Days, you’ll be able to truly see the fruits of your labor.

Contact us to get started!

Terms and Conditions

Recitals

Practice is a licensed veterinary practice. VerticalVet (“VV”) is a Veterinary Group Purchasing Organization (“GPO”). Practice desires to join VV to use VV as its preferred GPO, and VV desires to add Practice to its GPO.

Agreement

In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree as follows:

1. VerticalVet Membership

  • The VV annual membership fee is up to $695 (“Fee”) for practices. Practice will never receive an invoice from VV; the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $695, but fees for additional services may be assessed as provided in Sections 2 and 3.
  • Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice, including an opportunity to opt-out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.
  • Any VerticalVet member practice can participate in either of VV’s Peer Share programs:
    • The Platinum Program for Practice Managers
    • The ViQ Program for practice owners

Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practice’s Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at: https://verticalvet.com/peershare/

2. Boehringer Ingelheim Invitational Program

  • For an additional $450 per year (paid for by BI), a Practice may participate in VV’s Boehringer Ingelheim Invitational SBG Program. This program is an add-on and is offered on an annual invite-only basis to less than 90 VV member practices. Other terms and conditions apply. Information about this program can be provided by the VerticalVet Member Resource Team. Please direct inquiries to memberresources@verticalvet.com.

3. VV Program Benefits

  • VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business-focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other GPOs.
  • Benefits are listed in detail on VV’s website, www.verticalvet.com, and updated as Benefits are added. Practices are not required to make minimum purchases to participate.
  • Total Fee: The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”
  • VV administers, collects, and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $25.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

4. Conditions
The following are conditions of membership:

  1. Practice is not required to withdraw from any other GPO to be a member of VV, however, Practice must be coded “Preferred VerticalVet” by VV’s major vendor partners and any partner that overlaps with the Practice’s other GPO. These vendors include but are not limited to MWI Animal Health, Antech Diagnostics, Zoetis, Royal Canin, and Boehringer-Ingelheim.
  2. Benefits secured by VV may exceed benefits offered by other GPOs; but this is not guaranteed for each Benefit offered.
  3. Practice must retain its license to practice veterinary medicine, or its membership shall be automatically terminated.
  4. Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered.
  5. By executing this VV agreement, Practice acknowledges that VV is Practice’s preferred GPO and will be recognized as such with participating VV vendors.
  6. Practice authorizes VV and its manufacturing, distribution, and other vendor partners to share general sales information related to Practice’s purchasing activity with VV. This information will be used solely to assist Practice in maximizing its benefits through VV offerings, including achieving rebate, sales, promotional goals, and custom vendor campaigns.

5. Confidentiality
The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential Information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not:

  1. Information that publicly becomes known through no fault of a party hereto.
  2. Information received from a third party authorized to disclose it.
  3. Information developed independently by a party.
  4. Information a party is required to disclose by government authority or a court of competent jurisdiction.

6. Representations and Warranties
Each party represents and warrants that it is authorized to enter into this Agreement, will carry out its terms promptly and professionally, and will comply with all applicable laws and regulations.

7. Independent Parties
The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties, and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

8. Term
This Agreement begins on the Effective Date, continues through its one (1) year anniversary, and automatically renews for subsequent annual terms upon the conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

9. Notice
Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at www.verticalvet.com and to Practice’s email address provided during online registration. All such notices shall be deemed received the following business day from the date it was sent.

10. General
This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

11. Execution
This Agreement, by its presence on the website, is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.

Recitals

Practice is a licensed veterinary practice. VerticalVet (VV) is a veterinary buying group ("VBG - Vet Buying Group"). Practice desires to join VV to use VV as its preferred VBG and VV desires to add Practice to its VBG.

Agreement

In consideration of the mutual covenants and agreements hereinafter set forth, parties agree:

  1. VerticalVet Membership. The VV annual membership fee is $500.00 (“Fee”). Practice will never receive an invoice from VV, the membership fee is retained from accrued Practice rebates ("Accrued Rebates") as described in Section 2. The Fee total cannot exceed $500, except as provided in Section 1.1 If Practice does not accumulate Accrued Rebates to cover the Fee, VV covers the balance.
    1. For new VV member Practices that are not currently using VerticalVet Reminder, LLC (“VVR”) services, VV shall schedule a free VVR Performance Review to demonstrate VVRs value to the practice ($795 value - no charge).
    2. The Fee is charged to cover VV administration expenses. VV retains vendor rebates up to the annual Fee.
    3. The Fee includes an opportunity for a Practice manager or DVM owner to participate in the Platinum program. If Practice wishes to include a second Platinum participant, Practice Fee increases to $800/year.
    4. If Practice is a Platinum participant and an active client of VVR, VV Data Insights are supplied at no cost. If Practice is a member of VV, but is not a Platinum participant, and is not an active client of VVR, but desires VV Data Insights, it can be provided at an additional fee of $50/month to cover data and administrative fees.
    5. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice including an opportunity to opt - out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.
  2. VV Program Benefits. VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other VBGs. Benefits are listed in detail on VV’s website, www.verticalvet.com, and updated as Benefits are added. Practices are not required to make minimum purchases to participate.
    1. VV administers, collects and pays Practice Accrued Rebates exceeding the Fee no less than annually. If the Fee is met, and Accrued Rebates total less than $50.00, they shall be applied to the following year Fee.
  3. Conditions. The following are conditions of membership: (i) Practice is not required to withdraw from any other VBG to be a member of VV; (ii) Benefits secured by VV may replace or exceed the benefits offered by other VBGs; but this is not guaranteed for each Benefit offered; (iii) Practice must retain its license to practice veterinary medicine or its membership shall be automatically terminated; (iv) Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered; and (v) by executing this VV agreement, Practice acknowledges that VV is Practice’s preferred VBG and will be recognized as such with participating VV vendors. If Practice determines, at any time, to designate a different VBG as its preferred VBG, it waives its right to collect Accumulated Rebates processed and collected by VV for that year.
  4. Confidentiality. The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (1) information that s or publicly becomes known through no fault of a party hereto; (2) information received from a third party authorized to disclose it; (3) information developed independently by a party; or (4) information a party is required to disclose by government authority or a court of competent jurisdiction.
  5. Representations and Warranties. Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.
  6. Independent. The parties are independent entities. Nothing in the Agreement is intended create an agency, partnership, joint venture, or fiduciary relationship between the parties and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.
  7. Term. This Agreement begins on the Effective Date, continues through its one (1) year anniversary and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.
  8. Notice. Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at www.verticalvet.com and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.
  9. General. This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.
  10. Execution. This Agreement, by its presence on the website is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.