Tips for developing the essential soft skill you need to thrive 

Written By: Dr. Ernie Ward, Chief Veterinary Officer.

Without a doubt, the number one question I’ve received over the past thirty years as a veterinary business consultant is, “What do I need to do to succeed?” Though it comes in many varieties (“How can I grow my revenue?”) and guises (“How can I overcome stress?”), it breaks down into a single answer.

Sustainable success requires a growth mindset.

“Growth mindset” was coined by world-renowned psychologist and human motivation expert Carol Dweck. I first became familiar with the concept around 2001 as her textbook, “Self-theories: Their Role in Motivation, Personality, and Development (Essays in Social Psychology),” was gaining popularity in the business press. In her textbook, later made into a much easier-to-read 2006 bestseller, “Mindset: The New Psychology of Success,” she reveals her decades of research into “self-theories,” or how we perceive ourselves and interactions.

Dweck defined our “mindsets” as either “fixed” or “growth.”

The Perils of a Fixed Mindset

In simplest terms, people with a fixed mindset view their intelligence, personality, skills, and abilities as limited, defined, and finite, with little opportunity to change. In her research, she found these individuals struggled to achieve satisfactory performance in their personal and professional lives.

Dweck found that those with a fixed mindset viewed it as a limited asset and desperately needed to prove they had what it takes.

Dweck writes in Mindset, “If you have only a certain amount of intelligence, a certain personality, and a certain moral character— well, then you’d better prove that you have a healthy dose of them. It simply wouldn’t do to look or feel deficient in these most basic characteristics.”

A fixed mindset inevitably leads to a lifetime of attempting to prove their value to the world.

Dweck notes, “I’ve seen so many people with this one consuming goal of proving themselves— in the classroom, in their careers, and in their relationships. Every situation calls for a confirmation of their intelligence, personality, or character. Every situation is evaluated: Will I succeed or fail? Will I look smart or dumb? Will I be accepted or rejected? Will I feel like a winner or a loser?”

The Advantages of a Growth Mindset

Folks who have adopted and accepted a growth mindset see themselves as full of opportunities to change and grow.

Dweck continues, “There’s another mindset in which these traits are not simply a hand you’re dealt and have to live with, always trying to convince yourself and others that you have a royal flush when you’re secretly worried it’s a pair of tens. In this mindset, the hand you’re dealt is just the starting point for development. This growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts.”

In other words, why waste your time constantly proving to others how capable you are when you can be getting better?

Dweck writes, “Why hide deficiencies instead of overcoming them? Why look for friends or partners who will just shore up your self-esteem instead of ones who will also challenge you to grow? And why seek out the tried and true, instead of experiences that will stretch you? The passion for stretching yourself and sticking to it, even (or especially) when it’s not going well, is the hallmark of the growth mindset. This is the mindset that allows people to thrive during some of the most challenging times in their lives.”

How to Change Your Mindset

The first step to changing your mindset from “fixed” to “growth” is to recognize how believing that your qualities can be cultivated (changed) leads to different thoughts and actions, allowing you to achieve your goals.

In other words, if you feel your personality, intelligence, and abilities can’t be changed, you live your life very differently than if you believe all of these attributes can be changed and improved.

Dweck describes it this way in Mindset, “Sure, people with the fixed mindset have read the books that say: Success is about being your best self, not about being better than others; failure is an opportunity, not a condemnation; effort is the key to success. But they can’t put this into practice because their basic mindset— their belief in fixed traits— is telling them something entirely different: that success is about being more gifted than others, that failure does measure you, and that effort is for those who can’t make it on talent.”

I’ve found a few key hallmarks of folks possessing a growth mindset that are easy to spot.

The Power of Challenges

First, they challenge themselves and stick to it, especially when they’re not doing well. This feature is one of the reasons I cherish taking on big (but reasonable) risks. Whether it’s an athletic pursuit (e.g., 5k, Ironman, daily walks, etc.), taking up a new skill (e.g., art, dance, cooking, etc.), learning something new (e.g., language, a subject you’ve never studied but are curious about, etc.), or business, people with a growth mindset are constantly challenging themselves.

The process of challenge, setback, and overcoming is how growth is achieved.

Constructive Not Critical

Next, they take feedback not as criticism but as construction.

Structured, thoughtful, and appropriate feedback from managers and co-workers allows you to identify blind spots, so you can shift how you’re doing things. People with a fixed mindset see feedback only as pointing out their shortcomings and can’t understand that they can change these traits.

If you find yourself reacting negatively to feedback from others, try saying this:

"I understand and appreciate your feedback. Here are the steps I'm going to do to try and improve in that area for development."

"Thank you for sharing this. That's not yet a strength of mine, but I am going to make it an area I focus on."

Then do it.

The goal is to become open to improving something, not be the type of person who walks out of the room saying, “Nothing's going to change."

Being thoughtful and willing to try something new or different goes a long way toward finding happiness and success.

Celebrate Others

Finally, someone with a growth mindset celebrates when others succeed. They are inspired and learn from them. Those with a fixed mindset are threatened when peers succeed, try to minimize their achievements and see another’s win as their loss.

I routinely recommend Mindset: The New Psychology of Success to most veterinary professionals. I’ve found it incredibly helpful in my personal and professional life, and I believe if you apply Dweck's principles, you’ll find it beneficial too.

Here’s to infinite growth,

Dr. Ernie Ward
Chief Veterinary Officer, VerticalVet

 

VerticalVet is Global!


VerticalVet is now part of Vimian’s Group, Veterinary Services segment, VetFamily! Through this acquisition, the VerticalVet team remains the Group Resource Community that you know and trust with more tools and resources on the way.

Click here to learn more!

Added Benefits


In addition to being able to access key data through VerticalVet’s ViQ Analytics and Elevate Insights platforms, participants also benefit from specific discounts exclusive to ViQ. This includes an extra 2% from MWI, potential eligibility for BI’s Rebate Program, access to VerticalVet Reminders, Care Logistics, a members-only networking platform, and more.

Not a Member Yet? Click here. >

Real Results


Several practices in our 2021 pilot group were looking to sell and wanted to understand the value of their practice. Using VerticalVet and the ViQ Analytics platforms and methodology, these practices were able to analyze Quickbooks and their own PIMS data, helping better align their inventory, COGS, and fixed costs to increase their EBITA significantly.

What is Elevate Data Insights?

How it Works


Alongside like-minded and non-competitive owners, ViQ groups meet monthly to discuss subtopics within a quarterly theme. While smaller breakouts or one-on-one meetings with Dr. McDonald may happen, ViQ’s unique strength is blending the shared knowledge and experience of the group with the individual participant’s own strategy and practice data.

Learn More >

Why Join?


Owners have two primary responsibilities: 1) maintaining the long-term viability of their practice and 2) removing obstacles so their teams can be successful. ViQ participants explore key business areas like Operations, Profitability, Human Resources, Leadership, and Whole Team Wellness, improving each area to increase profitability, job satisfaction, and more.

Cost


Joining the PLATINUM program is free for one staff member from each member clinic. Each additional member costs $300. Participants are eligible to receive additional savings for their clinics from our partners, as well as discounts from VerticalVet on Reminders and enhanced Elevate Data Insights.

Not a member yet? Click here. >

Real Results


PLATINUM members actively implement, test, and adopt the concepts they discuss during meetings, often realizing increased revenue and efficiency. Adopting Reminders, for example, helped multiple clinics increase, on average, revenue by up to $81,000 and improved preventative care compliance by 60%.

What is Elevate Data Insights? >

How it Works


VerticalVet facilitates the initial four meetings with a base curriculum: Human Resources, Inventory, Finance, and Digital Marketing. From there, the group decides which topics to pursue in future meetings that best meet the group’s needs and interests.

Learn More >

Why Join?


The number one piece of feedback that we hear from Practice Managers is that they wish they could talk to someone in their field that is NOT a competitor about how to improve their practice. PlLATINUM provides a simple, efficient platform to have these conversations.

On Demand Learning

Info you want, when you need it.


Dr. Ernie Ward, Executive Director of Education, explores Vet Medicine, Finance, Business, HR and more with a broad range of guest speakers in Elevate, VerticalVet’s member platform. With nearly 30 video interviews available, the information you want is On Demand at your fingertips!

Business Academy Live

Take a deep dive on everything from Wellness Diagnostic Testing to Dental Compliance to the Opioid Crisis and how it can impact your clinic.

Vet Med School Live

Veterinary peers and consultants discuss new advancements, current trends, treatment alternatives and more.

Business & Industry

Experts in Business Growth, Finance, HR and Medicine discuss compliance, managing tricky patients, persistent challenges and other pressing topics.


Let us know what you’d like to hear more about (or if you want to be a guest)!

Reminders

Freedom to focus on what’s important.


Does your team send personal emails or postcards to clients about lapsed prescriptions, missed appointments, or worse? Reminders is your path to greater efficiency (which means more opportunities to provide dynamic patient care). Reminders:

Optimize Communication

Use the extra time to build your social media following AND your relationship with clients when they visit the practice

Boost Client Engagement

On average, Reminders users saw 300+ more clients in a year-over-year comparison

Generate Incremental Visits (and Revenue)

On average, practices using Reminders increased weekly revenue by $1,610 (that’s $81,000 annually)

Increase Compliance

On average, practices improved preventative care compliance 50 – 70% using Reminders


Learn more or get started with Reminders by booking a Healthy Practice Assessment today.

Social Media

Tools to keep you connected.


Your clients use social media to learn more about the world around them, and that includes who is caring for their pet. Be part of the conversation! Our monthly tool kits provide you with templates and ideas to build a winning social strategy.

Content Calendar

Pick a channel and use the guide to plan your month of content using the PIEE method – Promote, Inspire, Educate, Entertain.

Key Performance Indicators

Track and measure your metrics at intervals that matter to you with this simple template.

Hashtags

As the best way to help clients find relevant content, use this hashtag guide for your own posts to create a conversation.

Sample Posts & Graphics

We’ve made it easy to manage your social media with sample posts and suggested graphics – free of charge!


Log in to Elevate to get started! Don’t have access to Elevate? Contact us to get connected.

Custom Campaigns

Ready to get it done?


With a little planning, your practice can elevate its marketing quickly. Here’s a step-by-step breakdown of how to put together a Compliance Improvement, WinBack, New Client Acquisition, or Home Delivery campaign. Check it out!

1. Call Us! Before we do anything, let’s talk about your goals

2. Schedule a Healthy Practice Assessment. This creates the basis of your plan.

3. Data! We provide a report and recommendations based on your PMS data.

4. Green Light. You decide on your plan and the campaign to start with.

5. Images, Emails, and Post Cards Creation Oh My! – Don’t worry, we got this 🙂

6. Book a meeting with your team to talk process (transparency is key).

7. Launch? Launch! We will tweak and test along the way.

8. Results: In 90 Days, you’ll be able to truly see the fruits of your labor.


Contact us to get started!

Terms and Conditions

Recitals

Practice is a licensed veterinary practice. VerticalVet (“VV”) is a veterinarian buying group (“VBG”). Practice desires to join VV to use VV as its preferred VBG and VV desires to add Practice to its VBG.

Agreement

In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree:

1. VerticalVet Membership. The VV annual membership fee is up to $625 (“Fee”) for practices. Practice will never receive an invoice from VV, the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $625 but fees for additional services may be assessed as provided in Section 2 and 3.

a. For new VV Practices that are not using VV’s VerticalVet Reminder (“VVR”) services, VV shall schedule a free VVR Performance Review to demonstrate VVR’s value to Practice ($795 value – no charge).

b. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice including an opportunity to opt – out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.

c. Any VeticalVet member practice can participate in either of VV’s Peer Share programs; The Platinum Program for Practice Managers or the ViQ program for practice owners. Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practices’ Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at: https://verticalvet.com/peershare/

2. Boehringer Ingelheim Invitational Program. For an additional $450 per year (paid for by BI), a Practice may participate in VV’s Boehringer Ingelheim invitational program SBG Program. This program is an add on and is offered on an annual invite only basis to less than 90 VV member practices. Other terms and conditions apply. Information about this program can be provided by the Verticalvet Member Resource Team. Please direct inquiries to memberresources@verticalvet.com. ” VV annual membership fees for practices in this legacy BI SBG Program are $625 (“Fee”) for practices earning $8,000 or less in rebates or 8% of the total rebates earned for practices who have earned $8,001 or greater per calendar year.

3. VV Data Insights. If Practice is a Peer Share participant or an active client of VVR, VV Data Insights (“Insights”) are supplied at no cost. If Practice is not a Peer Share participant and not an active client of VVR; but desires Insights, it can be provided at an additional fee of $50/month to cover data and administrative fees (the “Data Insights Fee”). Information about Insights are available at www.verticalvet.com/data-insights/.

4. VV Program Benefits. VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other VBGs. Benefits are listed in detail on VV’s website, www.verticalvet.com, and updated as Benefits are added. Practices are not required to make minimum purchases to participate. The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”

a. VV administers, collects and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $50.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

1. Conditions. The following are conditions of membership: (i) Practice is not required to withdraw from any other VBG to be a member of VV; (ii) Benefits secured by VV may exceed benefits offered by other VBGs; but this is not guaranteed for each Benefit offered; (iii) Practice must retain its license to practice veterinary medicine or its membership shall be automatically terminated; (iv) Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered; and (v) by executing this VV agreement, Practice acknowledges that VV is Practice’s preferred VBG and will be recognized as such with participating VV vendors. If Practice determines, at any time, to (i) designate a different VBG as its preferred VBG or (ii) is sold to a non – VV member or veterinary practice corporate consolidator, it waives its right to collect Accumulated Rebates processed and collected by VV for that year.

2. Confidentiality. The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (i) information that s or publicly becomes known through no fault of a party hereto; (ii) information received from a third party authorized to disclose it; (iii) information developed independently by a party; or (iv) information a party is required to disclose by government authority or a court of competent jurisdiction.

3. Representations and Warranties. Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.

4. Independent Parties. The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

5. Term. This Agreement begins on the Effective Date, continues through its one (1) year anniversary and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

6. Notice. Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at www.verticalvet.com and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.

7. General. This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

8. Execution. This Agreement, by its presence on the website is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.