Resource Center

VerticalVet is responding to the impacts of the novel Coronavirus (COVID-19) on the veterinary community.  Members and non-members are invited to utilize the resource center to access relevant news, virtual town halls, business strategies and shared resources to mitigate the risks and prepare for potential business interruptions.

Latest Information

Safety Insights

The AVMA has put together an incredible resource page that highlights the following:

  • General COVID-19 facts (symptoms, transmission, spread, and prevention)
  • Answers to frequently asked questions about COVID-19
  • Practical advice on protecting veterinary staff and caring for veterinary patients
  • Up-to-date information on related legislation and supply chain issues


Virtual Town Hall Discussion

VerticalVet is a group resource community.  The foundation of our business (peer learning x technology) typically focuses on providing resources to help members elevate and grow their practice, but COVID-19 demands we pivot.  Together.

Hosted by Dr. Ernie Ward, these Town Hall-style meetings are now open to members and non-members of VerticalVet, including other GPO leadership and industry insiders.  Dr. Ward will be joined by special guests each episode, discussing the coming business interruptions for veterinarians and potential solutions the industry can deploy to mitigate the impact of COVID-19 on the veterinary industry.




As veterinarians have an essential business designation, VerticalVet and its partners are collaborating on an effort to ensure members can stay open and continue to function safely.

Here's how our trusted partners are available to help you:

Digital Check-In

As our contribution, Pawprint is offering a digital check-in service free for at least the next 3 months. Clients can check-in from their own device and avoid coming into the practice to complete forms. Our team of remote vet techs will gather all necessary medical records and provide them along with a summary so your doctors can operate with all the info they need (here is a sample).

If this would help your practice, signup for a 20-min consult by clicking here and we will get you setup asap.

Pet Insurance

Because we work with, and alongside, veterinarians every day, we have a unique appreciation for how busy you are. That’s why we created our patented software.
Submit claims online, get approval decisions in minutes, and receive payments directly into your hospital bank account—all to save your staff time and create the
best possible experience for your clients.

Trupanion has extended their offer for VerticalVet Members that are new to the Trupanion software. This will be a very important tool for clients during these uncharted times!

Give them a call at 855-727-9085 or send an email to to get started today!


Helpful links from Trupanion:


PetPro Connect Telemedicine:



Our mission is to empower you to provide the best possible care for your furry loved ones while keeping your family vet engaged. We are the telemedicine solution designed with vets in mind.


News from the FDA

Touch-Free & Online Payment Processing
  • Our partners at Infintech have options for you to process credit cards online and through a portable, wi-fi enabled processor. Please visit their website to learn more about these alternative solutions can work for you and your practice!
  • From the practices we partner with to the patients we serve, safety is at the heart of Scratchpay. Despite the hardships that practices around the country and beyond are going through, we know you still have patients who need care. Scratchpay is helping to make curbside service not only possible, but seamless–which is why many groups and practices are advocating the use of Scratchpay through this crisis. Click here to learn more about how Scratchpay can help keep you and your clients safe!
Online Compound Orders
  • Click Here to learn more about online ordering through our partner, Wedgewood Pharmacy
  • Click Here to watch this quick instructional video on online ordering
Home Delivery

As we continue to keep an eye on the COVID-19 pandemic and the uncertainty it brings, Vetsource is more committed than ever to being a partner you and your clients can rely on.

An increasing number of pet owners are turning to Home Delivery for their pet’s products, and we want to assure you that we’re taking measures to ensure we can continue to support this demand. Here are some of the steps we’re taking:

  • Expanding pharmacy work hours and adjusting shifts to accommodate order volume

  • Reallocating staff and working with outside agencies to increase staffing in the pharmacy and call center, while taking every precaution to follow CDC guidelines and maintain personal safety

  • Working closely with manufacturers to increase inventory levels and minimize the impact of any potential disruption to our supply chain

  • Working with other partners in the industry to develop operational redundancies

  • Conducting frequent deep cleanings and daily sanitizing of the pharmacy and office areas


A Message from Vetsource

Latest from Today's Veterinary Business
Latest from Merck Animal Health
Latest from Boehringer Ingelheim
Latest from MWI Animal Health

More information coming soon!

Latest from Virbac

At Virbac, we know the important role the veterinarian and medical teams offer in providing proper information to our pet families.  Your expertise and leadership is significant in properly educating our pet owners on pandemics, critical disease outbreaks, and the effects on human health.

Please count on our relationship to help you and your medical team for short-term and longer term client communications and education. We can provide additional support through:

  • One Health Initiative Resources 
  • Companion Animal Parasite Council (CAPC) education and communications
  • Virtual learnings for medical teams and clients
    • Maintaining pet/human bond in times of COVID-19
    • RACE continuing education, virtual training series including:
      • Online pharmacy positioning and team skills
      • Communication Skills
      • Compassion Fatigue
      • Vetfolio Subscriptions/online continuing education
    • Social media strategies 
  • Creating and supporting proper medical communications to pet owners
    • Parasite management and directives for immunocompromised patients
    • Google Hangouts, Zoom, and Additional “Virtual” communication platform trainings
  • Positively positioning the expertise of the veterinarian and medical team







Virbac Contact information:

Veterinary Team and Home Office: 800-338-3659. Email: 

The Veterinary Team is available for product related inquiries, concerns, or to report adverse events related to Virbac products Monday through Friday from 8:00 A.M. to 5:00 P.M. Central Standard Time.  Our out-of-hours service is available to handle product concerns or adverse events at the same phone number outside of these hours. 


Virbac Customer Support:
844-4-VIRBAC (844-484-7222) and at

Our office hours are Monday through Friday, 7:00 A.M. to 4:00 P.M. Central Standard Time. Voicemail messages can be left outside of these hours and will be answered the next business day. 

Helpful Links to Information

Helpful Tools

Join VerticalVet

Interested in growing your practice? 

VerticalVet is Global!

VerticalVet is now part of Vimian’s Group, Veterinary Services segment, VetFamily! Through this acquisition, the VerticalVet team remains the Group Resource Community that you know and trust with more tools and resources on the way.

Click here to learn more!

Added Benefits

In addition to being able to access key data through VerticalVet’s ViQ Analytics and Elevate Insights platforms, participants also benefit from specific discounts exclusive to ViQ. This includes an extra 2% from MWI, potential eligibility for BI’s Rebate Program, access to VerticalVet Reminders, Care Logistics, a members-only networking platform, and more.

Not a Member Yet? Click here. >

Real Results

Several practices in our 2021 pilot group were looking to sell and wanted to understand the value of their practice. Using VerticalVet and the ViQ Analytics platforms and methodology, these practices were able to analyze Quickbooks and their own PIMS data, helping better align their inventory, COGS, and fixed costs to increase their EBITA significantly.

What is Elevate Data Insights?

How it Works

Alongside like-minded and non-competitive owners, ViQ groups meet monthly to discuss subtopics within a quarterly theme. While smaller breakouts or one-on-one meetings with Dr. McDonald may happen, ViQ’s unique strength is blending the shared knowledge and experience of the group with the individual participant’s own strategy and practice data.

Learn More >

Why Join?

Owners have two primary responsibilities: 1) maintaining the long-term viability of their practice and 2) removing obstacles so their teams can be successful. ViQ participants explore key business areas like Operations, Profitability, Human Resources, Leadership, and Whole Team Wellness, improving each area to increase profitability, job satisfaction, and more.


Joining the PLATINUM program is free for one staff member from each member clinic. Each additional member costs $300. Participants are eligible to receive additional savings for their clinics from our partners, as well as discounts from VerticalVet on Reminders and enhanced Elevate Data Insights.

Not a member yet? Click here. >

Real Results

PLATINUM members actively implement, test, and adopt the concepts they discuss during meetings, often realizing increased revenue and efficiency. Adopting Reminders, for example, helped multiple clinics increase, on average, revenue by up to $81,000 and improved preventative care compliance by 60%.

What is Elevate Data Insights? >

How it Works

VerticalVet facilitates the initial four meetings with a base curriculum: Human Resources, Inventory, Finance, and Digital Marketing. From there, the group decides which topics to pursue in future meetings that best meet the group’s needs and interests.

Learn More >

Why Join?

The number one piece of feedback that we hear from Practice Managers is that they wish they could talk to someone in their field that is NOT a competitor about how to improve their practice. PlLATINUM provides a simple, efficient platform to have these conversations.

On Demand Learning

Info you want, when you need it.

Dr. Ernie Ward, Executive Director of Education, explores Vet Medicine, Finance, Business, HR and more with a broad range of guest speakers in Elevate, VerticalVet’s member platform. With nearly 30 video interviews available, the information you want is On Demand at your fingertips!

Business Academy Live

Take a deep dive on everything from Wellness Diagnostic Testing to Dental Compliance to the Opioid Crisis and how it can impact your clinic.

Vet Med School Live

Veterinary peers and consultants discuss new advancements, current trends, treatment alternatives and more.

Business & Industry

Experts in Business Growth, Finance, HR and Medicine discuss compliance, managing tricky patients, persistent challenges and other pressing topics.

Let us know what you’d like to hear more about (or if you want to be a guest)!


Freedom to focus on what’s important.

Does your team send personal emails or postcards to clients about lapsed prescriptions, missed appointments, or worse? Reminders is your path to greater efficiency (which means more opportunities to provide dynamic patient care). Reminders:

Optimize Communication

Use the extra time to build your social media following AND your relationship with clients when they visit the practice

Boost Client Engagement

On average, Reminders users saw 300+ more clients in a year-over-year comparison

Generate Incremental Visits (and Revenue)

On average, practices using Reminders increased weekly revenue by $1,610 (that’s $81,000 annually)

Increase Compliance

On average, practices improved preventative care compliance 50 – 70% using Reminders

Learn more or get started with Reminders by booking a Healthy Practice Assessment today.

Social Media

Tools to keep you connected.

Your clients use social media to learn more about the world around them, and that includes who is caring for their pet. Be part of the conversation! Our monthly tool kits provide you with templates and ideas to build a winning social strategy.

Content Calendar

Pick a channel and use the guide to plan your month of content using the PIEE method – Promote, Inspire, Educate, Entertain.

Key Performance Indicators

Track and measure your metrics at intervals that matter to you with this simple template.


As the best way to help clients find relevant content, use this hashtag guide for your own posts to create a conversation.

Sample Posts & Graphics

We’ve made it easy to manage your social media with sample posts and suggested graphics – free of charge!

Log in to Elevate to get started! Don’t have access to Elevate? Contact us to get connected.

Custom Campaigns

Ready to get it done?

With a little planning, your practice can elevate its marketing quickly. Here’s a step-by-step breakdown of how to put together a Compliance Improvement, WinBack, New Client Acquisition, or Home Delivery campaign. Check it out!

1. Call Us! Before we do anything, let’s talk about your goals

2. Schedule a Healthy Practice Assessment. This creates the basis of your plan.

3. Data! We provide a report and recommendations based on your PMS data.

4. Green Light. You decide on your plan and the campaign to start with.

5. Images, Emails, and Post Cards Creation Oh My! – Don’t worry, we got this 🙂

6. Book a meeting with your team to talk process (transparency is key).

7. Launch? Launch! We will tweak and test along the way.

8. Results: In 90 Days, you’ll be able to truly see the fruits of your labor.

Contact us to get started!

Terms and Conditions


Practice is a licensed veterinary practice. VerticalVet (“VV”) is a veterinarian buying group (“VBG”). Practice desires to join VV to use VV as its preferred VBG and VV desires to add Practice to its VBG.


In consideration of the mutual covenants and agreements hereinafter set forth, the parties agree:

1. VerticalVet Membership. The VV annual membership fee is $595 (“Fee”). Practice will never receive an invoice from VV, the membership fee is retained from accrued Practice rebates (“Accrued Rebates”) as described in Section 4. The Fee total cannot exceed $595, but fees for additional services may be assessed as provided in Section 2 and 3.

a. For new VV Practices that are not using VV’s VerticalVet Reminder (“VVR”) services, VV shall schedule a free VVR Performance Review to demonstrate VVR’s value to Practice ($795 value – no charge).

b. Notwithstanding anything herein to the contrary, VV retains the right to modify (i) the Fee no more than annually upon written notice provided to Practice including an opportunity to opt – out, and (ii) the payment schedule for Accrued Rebates. Practice may review Accrued Rebates by contacting VV at any time.

c. Any VeticalVet member practice can participate in either of VV’s Peer Share programs; The Platinum Program for Practice Managers or the ViQ program for practice owners. Each member practice may have 1 representative join either program at no additional cost. If Practice desires to add additional Peer Share participants, Practices’ Peer Share program fee increases by $300 per additional Peer Share participant. Information about the Peer Share program is available at:

2. Boehringer Ingelheim Invitational Peer Share add-on Program. For an additional $450 per year, a Practice manager or DVM owner may participate in VV’s Boehringer Ingelheim invitational program. This program is an add on for peer share members only and is offered on an annual invite only basis. Information about this program can be provided by the Verticalvet Member Resource Team. Please direct inquiries to If Practices desires to add additional Peer share participants, Practice’ Peer Share program fee increases by $300 per additional participant. Collectively the $450 to participate and $300 per additional member are the “Peer Share Fees.”

3. VV Data Insights. If Practice is a Peer Share participant or an active client of VVR, VV Data Insights (“Insights”) are supplied at no cost. If Practice is not a Peer Share participant and not an active client of VVR; but desires Insights, it can be provided at an additional fee of $50/month to cover data and administrative fees (the “Data Insights Fee”). Information about Insights are available at

4. VV Program Benefits. VV negotiates with manufacturers, providers, and suppliers (“Providers”) of medications, foods, sundry items, and services, including medical and business focused continuing education programs, to secure Practice benefits (“Benefits”) that, when possible, meet or exceed those offered by other VBGs. Benefits are listed in detail on VV’s website,, and updated as Benefits are added. Practices are not required to make minimum purchases to participate. The Fee, Platinum Fees, and Data Insights Fee are collectively the “Total Fee.”

a. VV administers, collects and pays Practice Accrued Rebates exceeding the Total Fee annually. If the Total Fee is met, and Accrued Rebates total less than $50.00, they shall be applied to the following year’s Fee. Practices should expect rebate payments sometime in quarter 2 of each year for the prior year’s Practice Accrued Rebates. If Practice does not accumulate Accrued Rebates to cover the Total Fee, VV covers the balance.

1. Conditions. The following are conditions of membership: (i) Practice is not required to withdraw from any other VBG to be a member of VV; (ii) Benefits secured by VV may exceed benefits offered by other VBGs; but this is not guaranteed for each Benefit offered; (iii) Practice must retain its license to practice veterinary medicine or its membership shall be automatically terminated; (iv) Practice authorizes VV to share its identifying information with Providers to the extent necessary to set up and demonstrate Practice’s authority to purchase and use the Benefits offered; and (v) by executing this VV agreement, Practice acknowledges that VV is Practice’s preferred VBG and will be recognized as such with participating VV vendors. If Practice determines, at any time, to (i) designate a different VBG as its preferred VBG or (ii) is sold to a non – VV member or veterinary practice corporate consolidator, it waives its right to collect Accumulated Rebates processed and collected by VV for that year.

2. Confidentiality. The parties acknowledge that the existence of this Agreement, all information related to it, and anything conspicuously marked confidential is confidential and proprietary (“Confidential Information”). Confidential information shall not be disclosed for any purpose unrelated to this agreement without the prior written consent of the other party. Confidential information is not: (i) information that s or publicly becomes known through no fault of a party hereto; (ii) information received from a third party authorized to disclose it; (iii) information developed independently by a party; or (iv) information a party is required to disclose by government authority or a court of competent jurisdiction.

3. Representations and Warranties. Each party represents and warrants that it is authorized to enter into this Agreement, that they will carry out its terms promptly and professionally, and that they will comply with all applicable laws and regulations.

4. Independent Parties. The parties are independent entities. Nothing in the Agreement is intended to create an agency, partnership, joint venture, or fiduciary relationship between the parties and neither party has the authority to act for or on behalf of the other except as provided in the Agreement.

5. Term. This Agreement begins on the Effective Date, continues through its one (1) year anniversary and automatically renews for subsequent annual terms upon conclusion of the prior Term. Practice or VV may terminate this Agreement at any time, but no portion of any annual Fee is refundable.

6. Notice. Notice required or permitted in the Agreement shall be in writing and sent by electronic mail, subject to confirmation receipt requested to VV’s ‘Contact Us’ email address provided at and to Practice’s email address provided during online registration. All such notice shall be deemed received the following business day from the date it was sent.

7. General. This Agreement constitutes the entire understanding of the parties and supersedes all prior communications and understandings. It may only be amended in a writing executed by both parties. Practice may not assign it without the written consent of VV. The Agreement shall be governed and construed under the laws of the state of Ohio. Any dispute regarding the Agreement shall take place in the state or district courts of Franklin County, Ohio. If any provision is found invalid or unenforceable by a court of authority, the remaining provisions are valid.

8. Execution. This Agreement, by its presence on the website is executed by VV and becomes a binding Agreement when Practice accepts it and completes their registration.